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TaylorMade R11 irons garnering attention

TaylorMade's marketing and publicity team is second to none. Just ask your everyday golfer, turn on the TV TaylorMade Burner 2.0 Irons, visit a golf forum or walk into a golf superstore and you'll see how strong the TaylorMade SuperFast 2.0 DriverTaylorMade brand has become. TaylorMade sets the industry standard for getting the word out about their equipment. Earlier this year, it was the "white out" when all the TaylorMade Tour pros wore white from head to toe to coincide with the unveiling of their all-white head R11 and Superfast 2.0 drivers. Much TaylorMade Burner SuperFast 2.0 Driver debate ensued on the golf forums. Ugly? Beautiful? Frames the ball better? A gimmick? It didn't matter, the TaylorMade Burner 2.0 Fairway Wood idea was planted and sales have been through the roof. Now, with less fanfare, maybe simply because TaylorMade Burner 2.0 Irons irons are a tad less sexy than a new driver, TaylorMade is getting golfers excited about their R11 irons. R11 irons are engineered with multiple technologies that make them stunningly easy to launch high and long. Technologies that we developed while building the best metalwoods in the world, like ways to make thin, fast faces, and methods to expand the COR zone, TaylorMade Burner 2.0 and techniques for precisely locating the CG.